Ameyoko (Ameya Market) is one of Japan’s most famous shopping streets, located between JR Ueno Station and JR Okachimachi Station. Stretching approximately 500 meters, it is home to over 400 shops, offering a nostalgic atmosphere reminiscent of the Showa era. Particularly during the year-end season, the hustle and bustle of Ameyoko becomes a well-known spectacle, frequently covered on television and online.
Fresh seafood, meat, vegetables, and fruits line the streets, attracting locals shopping for ingredients. In addition, a wide variety of clothing, accessories, and souvenirs make it a great spot for shopping. Be sure to soak in the vibrant and energetic atmosphere of Ameyoko!
The History & Name of Ameyoko
The origins of Ameyoko date back to the post-World War II era. In the aftermath of the war, black markets sprang up across Tokyo, selling everything from rice and vegetables to clothing. Over time, these markets evolved into organized local business associations, eventually growing into the bustling commercial district that exists today.
There are two main theories about the origin of the name “Ameyoko.” One suggests that it comes from “Ameya Yokocho” (Candy Alley) due to the many candy shops in the area. The other theory claims that it comes from “America Yokocho” (American Alley) because of the abundance of imported goods from the U.S.
From food and clothing to rare and unique items, Ameyoko offers an endless variety of products. Enjoy chatting with shopkeepers as you explore this maze-like shopping district!
The area is also famous for its street food, offering a variety of international flavors such as taiyaki (fish-shaped cakes), grilled soup dumplings, and kebabs.
Main Street (Ameyoko-dori)
The main street of Ameyoko runs north to south alongside the JR railway tracks. This 400-meter stretch is lined with food stalls, clothing stores, and general goods shops, attracting both locals and tourists. Seafood and fruit shops are particularly popular, drawing in crowds looking for fresh ingredients.
Naka-dori (Central Street)
Parallel to the main street, Naka-dori has a more relaxed atmosphere. It’s filled with clothing and accessory shops, making it ideal for those who prefer a leisurely shopping experience. The area is also known for its retro-style stores, allowing visitors to enjoy an old-fashioned shopping street ambiance.
Ameyoko Center Building
Located in the heart of Ameyoko, the seven-story Ameyoko Center Building is a multi-purpose commercial complex. The basement food market is especially popular for its authentic Asian atmosphere. Here, you’ll find a variety of international ingredients and seasonings, including Chinese and Thai products.
The colorful signs, exotic spices, and fragrant herbs create an atmosphere reminiscent of an Asian marketplace, making you feel as if you’ve traveled abroad!
Ameyoko is truly a paradise for street food lovers. With countless eateries, you’ll find plenty of delicious options to satisfy your cravings.
For example, Saikoshun Shanghai Xiaolongbao is famous for its grilled soup dumplings. Crispy on the outside and juicy on the inside, these dumplings are perfect for a quick bite. If you’re a fan of ethnic cuisine, don’t miss Alas Kebab, where juicy meat, fresh vegetables, and spicy sauces create the perfect combination.
There are many more hidden gems in Ameyoko, so take your time exploring and find your favorite spot!
One of the best parts of shopping at Ameyoko is interacting with the shopkeepers. Don’t hesitate to ask about products or even try negotiating prices. Unlike regular shopping experiences, you’ll feel a warm human connection as you browse.
Shopping at Ameyoko is more than just buying things—it’s an immersive experience. Enjoy the lively atmosphere and hunt for your perfect find! Keep in mind that some small shops may not accept credit cards, so having cash on hand is recommended.
Ueno’s Ameyoko is a lively shopping street full of diverse goods and an energetic atmosphere. With around 400 stores, you can enjoy street food, specialty shopping, and seasonal events throughout the year.
Each season brings a unique charm, with year-end sales and New Year’s bargain hunts drawing massive crowds and adding to the excitement.
More than just a shopping destination, Ameyoko is a cultural and historical landmark of Ueno. Why not take a stroll through this vibrant and deeply rooted shopping district?
Photo by PIXTA